Bricolage, a valuable tool for new-age entrepreneurs

'To create something out of nothing' is the core concept of entrepreneurial bricolage. The term was coined by Levi Strauss, a French anthropologist, who compared the term 'bricoleur' to the 'engineer'. A bricoleur defies the standard norms of creating something from well-established resources, and instead 'makes do' with whatever is available at hand, improvising and generating value almost out of nothing.

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