Fair play on and off the field: Women athletes score record brand deals

Brands such as Hyundai, Boost, Himalaya Wellness, Puma, Ceat, Lotus Herbals, Dream11, Amul and Tata Group are signing long-term pacts. Among the latest achievements - Indian boxers bagged four golds in the world championships and the first Women's Premier League (WPL), which just got over, was a ratings hit.

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