Winning Cup

​​“It will be a sustainable and cost-effective alter- native,” says Dr Veena V, deputy direc- tor of the Rashtriya Bal Swasthya Yojana, who is also in-charge of the Shuchi Scheme to distribute sanitary pads. She admits it won’t be easy: “Mothers will need to be made aware first, so that they can encourage their daughters.” If successful, the pilot will be expanded across districts and, pos- sibly, age groups. If more states join in, it could be a game-changer. What might help the cup in its jour- ney is that successful users inevitably become its strong advocates. Mahajan says their study showed that peer refer- ence was a big factor.

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