Companies recalibrating growth targets in volatile business environment

"For categories where commodity inflation is fluctuating rapidly, we are following on-the-spot strategies, unlike the case earlier," Coca-Cola India president Sanket Ray said. "Our cycles are focused on short-planning cycles, which are broken down into quarters. We have to keep space to account for volatility in demand. The system has to be agile enough in supply chain and commodity planning to take uncertainties into play."

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